I worked alongside Alex in an effort to establish and grow Rocket Fuel’s Private Marketplace product offering. During this time, Alex excelled by utilizing his analytical, product development, and client-facing skills. Alex has a unique ability to both develop and act on innovative thoughts and strategies. His passion for digital marketing is clear, specifically within emerging programmatic channels. Alex would come highly recommended by me to become a major asset for any future team!
I had the pleasure of working with Alex as a client for about a year when he was at Omnicom. My first impression of Alex was that he was incredibly hardworking and really understood programmatic media. He is a real rising star, a student of the game, and an overall great guy to know in the digital media industry.
Alexander Avramenko
Director, Marketing at First Data Corporation
- Location
- Greater New York City Area
- Industry
- Marketing and Advertising
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Summary
Digital marketing professional with proven experience working across multiple verticals in both branding and direct response media campaigns.
Passionate about technology growth within the digital advertising landscape.
Focused on making marketing dollars work harder and smarter.
Experience
Director, Marketing
First Data Corporation
Publisher Partnerships Lead
Rocket Fuel Inc.
Formerly [x+1] full service DMP and DSP, acquired by Rocket Fuel in September, 2014
Prior to joining Rocket Fuel team, held title - Manager of Programmatic Planning & Marketplace Development at [x+1]
- Helped grow private marketplace team revenue 142% YOY in 2014
- Assisted in company wide new product roll-out to pivotal accounts in the Rocket Fuel network of clients
- Managed programmatic media planning and buying responsibilities for multiple large advertiser brands across Technology, Telecom, Gaming, Financial Services, and Auto verticals
- Managed supply and data partnerships across partner Publishers, SSP’s, and DMP’s
- Interfaced with media property reps and vendors to deliver custom solutions (private marketplace, audience guarantees, automated direct, and high impact creative executions)
- Consulted with clients regarding testing methodologies and modeling requirements to ensure accurate measurement/realization of objectives
- Provided strategic insights for clients into performance drivers and recommended tactics/optimizations to increase campaign efficiencies
- Assisted the sales organization by providing insight into new partnerships, products, and research relevant during pre sales process
Senior Strategist, Digital
Pathway Group LLC, an Omnicom Media Group Company
- Assisted in establishing the Pathway brand as a direct response driven media arm of Omnicom Media Group
- Worked across several industry verticals (Financial Services, Healthcare, Gaming) servicing brands such as GE Capital Retail Bank (Now Synchrony Bank), Myrbetriq, Flumist, Pogo, Lego Chima, and Quest Diagnostics
- Served as primary client lead on day to day basis assisting in campaign strategy, implementation, management, and analytics
- Helped exponentially grow media budgets YOY for agency by focusing on client needs and consistently delivering on goal KPI’s
-Assisted in the creation of an automated web dashboard to be used as value added proposition to clients
-Focused on developing innovative new strategies in the digital space, introducing new vendors to clients and helping establish successful and mutually beneficial partnerships
Interactive Media Strategist
TargetCast tcm
MDC Partners acquired TargetCast tcm in March, 2012
Now Assembly Media
- Developed digital media plans and strategy for several different industry verticals across multiple accounts including Pfizer Consumer Healthcare, New York Life, AMC, TIAA-CREF, Gorton's, Sun-Maid, WWE, Ranexa, and Rail Europe
- Helped win and establish digital Pfizer consumer healthcare account for agency while focusing on Centrum and Caltrate nutritional brands
- Analyzed daily reporting and executed ongoing optimization recommendations based on critical campaign KPI's
- Utilized all relevant channels including display, paid search, social media, video, rich media, and mobile
- Supervised a team of Assistant Interactive Strategists to deliver smart, innovative, cross interactive channel marketing strategies for our clients
- Strong relations with top tier web properties within each channel; Google, Facebook, YouTube, Twitter, and various vertical endemic premium publishers
Languages
Russian
German
Education
University of Delaware
BS, Marketing and Advertising
Activities and Societies: Phi Gamma Delta